Lady Gaga(l) Diet


The brief was to create a brand awareness for Slim & Fit as a diet partner to help people reach their ideal weights.

Our challenge was to make Slim & Fit the preferred brand when it comes to dieting through strong relevance-inducing facts about dieting, paired with a distinct and differentiated brand proposition. 


We created a series of videos highlighting the fact that dieting is a lot of work, especially if you diet hard instead of “diet smart“ with Slim & Fit.