Jenius wanted a campaign to build affinity through relevancy. The product itself is designed to help people have better prioritization and control of their finance.


We created a social experiment to see how people prioritize in life. Each participant was given a handful of balloons and they must choose to release it or not in exchange with various desires/needs. They were so eager to release their balloons for things that may not be important that by the time a more meaningful need came, they had already run out of balloon. 


This experiment not only gave the participants and the viewers a wake up call to better prioritize in life, but also raised awareness about Jenius and sparked a lot of conversations.