Sapa Teman Lama
DIRECTOR / GLORIA MARTIE
The brief was to invite people doing several task in order to reach the ultimate self-peacefulness during Ramadan, Djarum wants the audience to be a better person via challenges that they generated.
The challenge was to inviting people to go to the website and do the challenges provided by Djarum. Thus, this campaign wants to tell people that doing good is actually the ultimate form of self-closure.
We created several sets of challenges and also video to invite people and see about their stories, struggles and peace. To remind everyone that eventually the biggest enemy in life is actually our very own self.